Barry Stein began his career with internships including copy machine design at Xerox, toy design in Baltimore, graphic design & signage in Cincinnati and museum exhibit design in New York, till he began applying his creativity to advertising. As an account executive, writer and producer, Barry wrote and produced hundreds of radio commercials that were aired all around the country. Those campaigns went into syndication and expanded to all media for retail advertising till he was recruited by a large, retail, buying group in Atlanta. As General Manager of the Communications Division, Barry was responsible for strategic planning, sales, profitability, and creative development. He was quickly recruited by DuPont as their Advertising and Brand Manager, where he honed his skills at a corporate level, with creative promotional strategies for retail and wholesale manufacturing. Barry also led the business development and productivity improvement initiatives, including website design and Internet marketing.
Proficient in all forms of Marketing Communications, Barry accepted a position with The General Electric Company as their Global Marketing Communications Manager and provided creative direction, strategic insight, and database analysis in order to digitize the performance materials division. He designed and launched websites all around the world garnering a reputation for delivering results with transactional websites, search engines, and marketing. Barry has lectured on branding, creativity and Internet strategies at trade shows and conventions all around the country as well-being interviewed and published by multiple trade journals. As a demonstrated creative authority in the corporate environment, Barry joined the Rensselaer Polytechnic Institute in 2004 as an Adjunct Professor of Design to the Product Design & Innovation Program, as well as Professor of Advertising and Marketing Communication at the College of Humanities. He worked closely with Institute Advancement to identify prospective sponsors for the Engineering College’s Studio Design Lab and also served as a guest lecturer on design, creativity and professional practice.
Barry has received the Course Directors Award five times, from Full Sail University, the Global Web Award for design excellence, the Maestro Award for design/functionality, and the Surfers Choice Award for content, design, and originality. He received an e-Commerce Grant from the President of GE Plastics and the 1st place Communicators Award in Broadcasting. He has been honored with the GE Executive Management Award and the GE Silicones Quarterly Excellence Award. He is affiliated with the Web Designers & Developers Association, The Advertising Council, The Internet Advertising Association, The International Advertising Bureau, The American Association of Advertising Agencies and The Association for Interactive Marketing.
Barry resides in St. Petersburg, Florida and continues to consult globally on Advertising, Design, and Creativity. He is on the Marketing Committee at New College, the Digital Marketing Advisory Committee at the University of South Florida, and has become a local authority on Healthcare Marketing, Branding, Positioning and targeting creative to Seniors and Baby Boomers.