The Backstory

Best BarryBarry Stein began his career with internships including copy machine design at Xerox, toy design in Baltimore, graphic design & signage in Cincinnati and museum exhibit design in New York, till he began applying his creativity to advertising. As an account executive, writer and producer, Barry wrote and produced hundreds of radio commercials that were aired all around the country. Those campaigns went into syndication and expanded to all media for retail advertising till he was recruited by a large, retail, buying group in Atlanta. As General Manager of the Communications Division, Barry was responsible for strategic planning, sales, profitability, and creative development. He was quickly recruited by DuPont as their Advertising and Brand Manager, where he honed his skills at a corporate level, with creative promotional strategies for retail and wholesale manufacturing. Barry also led the business development and productivity improvement initiatives, including website design and Internet marketing.

Proficient in all forms of Marketing Communications, Barry accepted a position with The General Electric Company as their Global Marketing Communications Manager and provided creative direction, strategic insight, and database analysis in order to digitize the performance materials division. He designed and launched websites all around the world garnering a reputation for delivering results with transactional websites, search engines, and marketing. Barry has lectured on branding, creativity and Internet strategies at trade shows and conventions all around the country as well-being interviewed and published by multiple trade journals. As a demonstrated creative authority in the corporate environment, Barry joined the Rensselaer Polytechnic Institute in 2004 as an Adjunct Professor of Design to the Product Design & Innovation Program, as well as Professor of Advertising and Marketing Communication at the College of Humanities. He worked closely with Institute Advancement to identify prospective sponsors for the Engineering College’s Studio Design Lab and also served as a guest lecturer on design, creativity and professional practice.

Barry has received the Course Directors Award five times, from Full Sail University, the Global Web Award for design excellence, the Maestro Award for design/functionality, and the Surfers Choice Award for content, design, and originality.  He received an e-Commerce Grant from the President of GE Plastics and the 1st place Communicators Award in Broadcasting.  He has been honored with the GE Executive Management Award and the GE Silicones Quarterly Excellence Award. He is affiliated with the Web Designers & Developers Association, The Advertising Council, The Internet Advertising Association, The International Advertising Bureau, The American Association of Advertising Agencies and The Association for Interactive Marketing.

Barry resides in St. Petersburg, Florida and continues to consult globally on Advertising, Design, and Creativity. He is on the Marketing Committee at New College, the Digital Marketing Advisory Committee at the University of South Florida, and has become a local authority on Healthcare Marketing, Branding, Positioning and targeting creative to Seniors and Baby Boomers.

86 thoughts on “The Backstory

  1. Thanks so much for the follow on my gratitude blog – I appreciate you! And WOW – what a beautiful site you have here! I’ll be keeping up on your posts by following you back. 🙂

  2. Shut up! You worked at Xerox? Okay, I live in Rochester. Also, you are in Sarasota? Just bought a place in Lakewood Ranch East. We are so going to blog together one day. Yes. We. Are. (Wait, that sounds stalky.) I’d like to sit and chat with you and then write together.

  3. Hi Barry,

    Thank you for visiting and following my fledgling blog. I like your blog too and I see that you are quite accomplished in many areas.


    • Thanks Joanna. I’m trying to create some kind of brand or style that defines it uniquely. Maybe not as severe and weird as Dali but something consistent and recognizable. I like your blog very much too by the way.

  4. No doubt some impressive photography. I particularly liked the flora close-ups – I have always been drawn to macro photography and have dabbled in it a bit. Thanks for following my blog – I am continually amazed at the diversity of people that choose to follow my rants – even more astounded that anyone else reads them.

  5. Impressive! Thank you so much for visiting my blog and for the follow – incidentally, have also scripted my first documentary some time back ( a rockumentary…arguably the first one in my country 🙂 and boy, it was quite a ride!! So, will definitely be following you around!

    • Hi and thank you. Yeah the script thing. I’ve rewritten it a half dozen times and just got back some fresh feedback on ideas for character development. Always looking for fellow writers for feedback. Looking forward to future follows my new friend.

  6. Hi Barry< what a beautiful blog you have here. I'm excited for you and your screenplay, you'll have to keep us posted. I'm delighted you visiyed my blog and although I've no clue what caused you to click that wonderful "Follow" option but I'm so happy that you did,

    I look forward to getting know you and your blog better and becoming great blogging friends who share. ~ Barefoot Baroness

  7. Hi Barry,

    Thanks so much for following my blog; your story is amazing, so I will follow, too! I hope you continue to enjoy your visits!

    Take care, Lauren
    p.s. sorry for the delay; time has been limited for blogging! 🙂

  8. Thanks for stopping by awhile ago
    I seem to have stumbled down a rabbit old for a month
    though I did enjoy tea with Alice, the MadHatter and the Queen of Hearts
    I needed to come back ….I did wander through a time or two
    but words didn’t seem to form from my thoughts
    I will enjoy following your thoughts
    Thank you for being you
    Take Care…
    You Matter

  9. Fantastic blog!! Love the pictures!!
    And very impressed with your career so far, you’ve had really interesting jobs and done some fantastic things!
    Thanks for popping by and liking our post!! 🙂

    • Am equally impressed with your about you! Love that you both want to set the world on fire with your words. Maybe I can get burned a bit by that flaming drive. Will look forward to your combustible compositions and please share enthusiastically, your comments on my humble wandering.

  10. Hey Barry, hi from western Canada! From your photography, I can tell you’re fascinated by detail in all your travels. Great shots telling stories. I have another travel blog at: Your marketing background interests me as I’m almost ready to publish a book. I hope to stay connected. Thanks for sharing all your awesome pictures.

  11. Thank you so much for the “follow” – I love your style, of both writing and photography and felt pretty out-classed, but reading through your credentials you certainly have a right to be way ahead of me! I look forward to being inspired as I follow your posts.

  12. Thanks for visiting and following my blog. To have someone as skilled as yourself (see I did read the bio at the top!) liking what I do is a real boost for me.

    Sarasota – what a great place to live! We holidayed there when our kids were young. Abiding memory? Swimming in the sea and having a dolphins fin break the surface just a few feet away!

    Good luck with the screenplay. I too shall be a published author in a few weeks!

    I shall certainly be back for more of your inspiring blog!

  13. Thanks for following my blog, fellow marcom professional. Your resume is a lot more impressive than mine and I can’t believe you’re still going at it strong. After 15 years of it, I’m a little burned out, especially when my positions have evolved from the creative and originality to the simple number crunching. Although I still freelance as a marcom consultant, I enjoy my creative side projects a lot more. Looking forward to reading your blog.

  14. For the first time today, I don’t know what to write. Your backstory is similar to mines in that you’ve toyed in the corporate environment and now follow your passion for writing and photography. Thanks for following my blog, I hope to not disappoint.
    All the best.

  15. Hi Barry – Thank you so much for visiting my blog and for the follow. You are one accomplished bloke! Well done! 🙂 Great photography indeed! Cheers!

  16. Barry, I got picked for an interview blog hop. I know you don’t normally do those things. But it’s a great way to let your readers learn a little about your own writing process, AND it get’s your work infront of new readers while sharing who you like to read with your own readers. Here’s the link to my interview (where I mentioned you). If you want to join in just follow the same format.

  17. ‘graphic design & signage’, well that phrase took me back a bit. my early training and first small business was a graphic desigm/signage, i hand painted as well. just thought i’d visit a bit to thank you for the follow, the novice really appreciates the encouragement. 🙂

  18. Thanks for the recent visit to (and follow of) my blog. It had the happy consequence of leading me here; I’ve enjoyed experiencing the eclectic visual and written material and look forward to more.

    • Hi Kerry… thanks for peeking in on my blog and thank you for sharing your wonderful photos as well. Lets continue to follow each other’s work going forward and if you have any suggestions on how I might make mine better, please share.

      • Thanks, Barry, and will do. It appears that your principle photographic passion is candid/street photography (if I’m to forced to pick an identifiable genre), which has very different underpinnings than what I do (nature–mainly landscape–photography), but I’d be happy to toss in my two cents if you think I can be of any assistance.

  19. Wow, Barry! Your resume reads like it should belong to 15 people instead of one! Good for you! I look forward to poking around here a bit more — love the images on the front page right now — and learning a few things about branding and marketing. I could use a little of that for my work… 🙂 Thanks for checking out my blog and for the follow. I seem to be in some kind of a summer-induced writing hiatus but will get back at it before long. Cheers! xLaura/Live Clay

    • Hi Laura. Thanks for the kind words. You too are not exactly the least talented person on the planet. 😉 Looking forward to enjoying more of your images as well and always happy to help with branding and marketing.

  20. Thank you for taking the time to visit and follow my blog. I shall look forward to reading more of your own soon!
    It looks very interesting

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